据报道，随着越来越多新能源车企推进汽车智能化进程，2025年高阶智驾有望迎来“iPhone时刻”。随着AI大模型在智能驾驶应用中的增加，算力需求持续提升，加之车厂追求差异化竞争优势，未来头部车企将逐步由英伟达通用GPU转向自家研发的智驾芯片，专用设计的ASIC有望成为智驾头部车企的主流选择。
ASIC是为特定应用而设计的集成电路。ASIC的设计完全针对特定应用进行优化，在处理特定任务时能够达到更高的效率和更低的能耗，因此在性能和效率方面达到了极致。推理场景下算力海量需求叠加更为固定的AI算法，有望推升ASIC芯片迎来爆发式增长。
中信证券指出，硬件端的降本是智驾的长期趋势，而芯片是当前智驾系统中唯一具有长期价值增长潜力的硬件产品。顺应端侧AI应用趋势，预计ASIC将逐渐取代英伟达GPU成为智驾的更优解。
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