智通财经APP获悉,苹果(AAPL.US)首次将其流媒体视频服务Apple TV+扩展到安卓系统。此举旨在扩大其流媒体用户,并提升其流媒体服务的竞争力。
Apple TV+自2019年推出以来一直仅限于苹果自家操作系统和第三方电视平台(如Roku)。而安卓系统是苹果在智能手机领域最大的竞争对手。尽管苹果也为安卓系统提供音乐服务的应用程序,但该公司通常情况下会尽量将用户留在自家产品生态系统内。
苹果罕见地在安卓系统上提供服务的最新举措表明,该公司正试图提高Apple TV+的吸引力,并挑战奈飞(NFLX.US)和迪士尼+等流媒体平台。尽管苹果在Apple TV+上推出了一些热门作品,但据业内估计,其用户数量远远落后于部分大型平台。此外,苹果从未披露过Apple TV+的用户或收入数据。Apple TV+最初的价格是每月4.99美元,如今已上涨至每月9.99美元。
除了在安卓系统上推出Apple TV+,苹果还将向安卓版Apple TV+用户开放美国职业足球大联盟(MLS)的季票。这项服务于2023年2月推出,令球迷能够观看MLS的比赛。
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