2024年至今,国内餐饮市场整体消费低迷,国际连锁快餐巨头麦当劳也未能幸免。2月10日,麦当劳发布截至2024年12月31日的第四季度和年度业绩报告显示,2024年,麦当劳中国所属市场营业利润出现73%的同比下滑。对于2025年发展规划,麦当劳中国计划新开1000家餐厅,以及推出超值套餐。值得关注的是,在当前餐饮市场竞争愈发激烈的情形下,麦当劳中国这两项措施能否带动其业绩增长,还需要时间的证明。 ...
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