欧莱雅拿下高端美妆新宠

华尔街见闻
14 Feb

作者 | 郑巧编辑 | 王小娟欧莱雅美妆版图再度向高端市场延伸。 近日,全球美妆巨头欧莱雅集团与法国知名时装品牌Jacquemus签订长期独家美妆合作协议,同时,欧莱雅通过少数股权投资助力Jacquemus独立发展。 尽管交易金额未公开,但结合Jacquemus近年来在社交媒体与年轻消费群体中的影响力,市场普遍认为这是欧莱雅巩固高端市场、抢占Z世代心智的关键一步。 Jacquemus作为法国知名...

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