曾经以“天天低价”著称的沃尔玛,如今正从Costco、Amazon等竞争对手手中夺回失地,再次成为零售业的焦点。 沃尔玛股价在2024年上涨了72%,今年迄今已上涨16%。通过大规模投资电子商务和门店升级,沃尔玛不仅巩固了低收入消费群体,还成功吸引了更多高收入客户。 此外,其电商业务正以惊人的速度增长,沃尔玛的付费会员制度Walmart+也日益壮大。而面对沃尔玛的挑战,其他零售竞争者相对疲弱。 ...
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