文|李振兴日前,卡夫亨氏发布的2024年业绩显示,2024年净销售额为258亿美元,较上年同期下降3%;净利润27.44亿美元,同比下3.9%;有机净销售额较上年同期下降2.1%。其中,销量/组合较上年同期下降3.5个百分点,价格较上年同期上涨1.4个百分点。具体而言,北美和国际发达市场出现下滑,新兴市场的销量增长部分抵消了这一影响。销量的不利变化主要是由于经济不确定性导致消费者行为持续转变,以及...
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