2024年,餐饮业在挑战与机遇并存的背景下展现出复杂面貌。近300万家餐饮店关闭,知名品牌增收不增利,但同时全国餐饮收入仍实现5.3%的增长。 虎嗅曾经提出,餐饮业长期面临一个“不可能三角”:系统销售额、同店销售额和利润三者难以兼顾。拓店虽能提升整体销售,却可能导致同店销售下滑;促销虽能提振同店销售,却往往牺牲利润。如何打破这个餐饮行业“不可能三角”,百胜中国给出了自己的答案。自第二季度以来,...
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