【TikTok电商势头强劲，市场份额有所扩大】金十数据2月17日讯，分析师Joe Hung指出，TikTok电商1月份在美销售额同比增长153%，而Shein和Temu拼多多旗下Temu的增长率分别为26%和28%。TikTok电商在超过25美元的交易中所占份额增加了16个百分点，这一市场通常是Shein的主要市场。而在低于25美元的细分市场中，TikTok电商的市场份额仅增加了7个百分点，而这正是Temu的优势领域。
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