作者 | 黄昱 编辑 | 王小娟 过去一年,长剧行业竞争激烈,微短剧市场红红火火。在此背景下,作为长视频头部平台,爱奇艺也在去年下半年放下包袱,开始全面拥抱微短剧。 2月18日,爱奇艺发布去年第四季度及全年财报,其战略调整的阶段性成果到了被验收的时刻。 爱奇艺创始人、首席执行官龚宇表示,微剧业务实现阶段性突破,尽管仍在发展初期,微剧在增加广告库存和提升广告收入上显现出巨大潜力。此外,去年第四季度...
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