白皮书团队讯,当全球宠物食品巨头们深陷增长瓶颈时,一场关于"新鲜生意"争夺战已悄然打响。2025年2月18日,日化巨头高露洁棕榄宣布以债现结合方式收购澳大利亚鲜食龙头Prime100,这不仅是其近半个世纪来首次在宠物食品领域的品牌并购,更揭示了行业突围的新方向。战略转型:抛弃代工到押注鲜食高露洁的宠物业务转折点始于2024年第四季度。当季度净销售额同比微降0.1%至49亿美元,宠物代工业务下滑成为...
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