智通财经APP获悉，哔哩哔哩-W(09626)午后涨近7%，截至发稿，涨3.24%，报165.5港元，成交额16.22亿港元。
消息面上，1月17日，哔哩哔哩在上海举办2025 AD TALK营销伙伴大会，公布今年的广告策略方向等信息。B站商业技术中心总经理李勇保介绍，2025年B站将强化AIGC、深度转化、自动广告等三大能力。B站商业产品与运营策略中心总经理张伊表示，在流量侧，B站将正式推出“B 小程序”，目前已面向游戏领域的客户进行内测，下一步，B小程序还将开发短剧、小说等功能板块。
招商证券指出，目前B站站内每天观看消费类内容的用户超过4000万，用户活跃度优秀，同时作为国内二次元用户主阵地，随着AI大模型（Kimi等）、谷子经济等C端新兴消费领域投放需求快速增长，公司广告产品能力完善，预计有望结合小程序等新场景进一步拓宽广告商业化空间。
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