腾讯孙忠怀:腾讯视频继续努力推动后验激励合作模式

阿斯达克财经
20 Feb

中国电视剧制作产业协会副会长,腾讯(00700.HK) 副总裁兼腾讯在线视频首席执行官孙忠怀在“中国电视剧制作产业大会”上表示,《哪咤2》的成功再次证明好内容有不断被拉高的价值上限。
孙忠怀认为,好内容才是王,平庸的内容会破坏行业。腾讯视频在电视剧领域一直在追寻“下一部好剧”。腾讯视频始终把“艺术与科技驱动的在线视频娱乐引领者”作为目标。好剧不仅要具备艺术价值,还要兼顾商业价值,应通过剧本质量、演员选择和成本控制等多个维度提升作品质量和市场回报。

孙忠怀又指,剧本是影视作品的核心。腾讯视频对于剧本创作的标准要求极高,演员的选择应更注重角色的适配性和投入度,而非单纯的流量和市场热度。好剧的另一维度是商业价值较高。商业价值大致等同于一部剧的播放用户量、播放时长及会员开通数量等指标。腾讯视频会继续努力推动后验激励的合作模式,称会“给自己,也给合作伙伴压力,逼迫共同提高,不留后路,创作出好的剧集。” (ta/da)(港股报价延迟最少十五分钟。沽空资料截至 2025-02-20 12:25。)

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