作者 | 郑巧 编辑 | 王小娟 在美妆巨头的棋局中,雅诗兰黛集团再次落下一子——这一次,目标是中国市场。 近日,雅诗兰黛集团旗下护肤品牌The Ordinary宣布正式入驻中国丝芙兰,并由丝芙兰独家发售。此外,该品牌还计划于2025年7月在天猫和抖音平台上线,进一步拓展销售渠道。 该品牌此前已经通过天猫国际等渠道,在中国市场积累了不少用户。如今一举措标志着其从跨境试水(2019年通过天猫国际进入...
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