京东入局外卖行业,破局当下底层商家的困境?

Ofweek维科网
17 Feb

2025年2月11日,京东外卖正式宣布启动“品质堂食餐饮商家”招募计划,对2025年5月1日前入驻的商家实施全年免佣金政策,直接对标美团和饿了么的收费模式。这一策略并非突然之举,而是京东自2022年以来的长期布局结果。早在2024年,京东APP便上线“秒送”频道,试水咖啡、奶茶等即时配送服务,逐步积累外卖业务经验。尽管此前有“仅抽5%佣金”的传闻引发热议,但京东最终以更具冲击力的“零佣金”策略切入...

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