腾讯广告市场部拆分重组

广告门APP
20 Feb

据各方消息,腾讯广告市场副总经理及腾讯智慧零售市场副总裁常越已正式离职。

作为国内广告平台中成立最早、最为完善的市场团队之一,腾讯广告市场部的调整势必引发关注,特别是在市场职能和运营职能划分等热门行业议题上。据悉,腾讯广告业务市场部或将不再作为独立建制存在,但核心市场职能将被保留,并融入到广告业务的销售线、产品线以及其他中台部门中,离业务和客户更近。整个市场部门的价值也会有新的评估和定位。

关于腾讯广告市场部后续的最新调整和安排,广告门也会持续关注和报道。

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