By Chris Wack
Nike is teaming up with Kim Kardashian's SKIMS, with the intention of launching a new brand called NikeSKIMS.
The companies said the long-term partnership will introduce an extensive product line available in the U.S. starting this spring online and in select retail locations.
NikeSKIMS will have its global rollout in 2026, the companies said.
Beaverton, Ore.-based Nike and Los Angeles-based SKIMS said NikeSKIMS products will be crafted to fit every type of person and enhance their body's natural form.
NikeSKIMS's product lines will include apparel, footwear and accessories.
SKIMS is a shapewear-and-clothing brand co-founded by Kardashian, who also serves as its chief creative officer.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
February 18, 2025 10:59 ET (15:59 GMT)
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