【潮汐商业评论原创】“今年春节比去年同期营收下降近一半,不过高端酒和大众口粮酒备受欢迎”济南某酒行老板张先生表示,去年一次高端白酒日均销量50瓶以上,而如今日销量不足20瓶。高端白酒(800价位+)需求坚挺,价格有所回升,几乎是这些经销商们的共识。显然,答案已经很明确,高端才是抢占消费者心智和市场的利剑。不过,这场“高端酒局”,对于今天所讲的主角——珍酒李渡而言,一直是块心病。按酱香酒企行业销售...
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