WK Kellogg Looks to Health-Conscious Shoppers for Growth -- Market Talk

Dow Jones

Feb 20, 2025

1337 ET - WK Kellogg is going after health-conscious shoppers. Over the past few years, the cereal maker notes a consumer shift toward more health-forward trends, resulting in the granola and natural-organic segments growing about 10% faster than the broader cereal category, Chief Growth Officer Doug VandeVelde says at the Consumer Analyst Group of New York conference. He says the company's Kashi and Bear Naked brands are among the leading brands in these quickly growing segments, though he notes that they still have ample room for growth. "More broadly speaking, we believe our brands can better capitalize on the health trends that are in demand, and we are going to invest here to drive growth," VandeVelde says. (connor.hart@wsj.com)

(END) Dow Jones Newswires

February 19, 2025 13:37 ET (18:37 GMT)

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Over the past few years, the cereal maker notes a consumer shift toward more health-forward trends, resulting in the granola and natural-organic segments growing about 10% faster than the broader cereal category, Chief Growth Officer Doug VandeVelde says at the Consumer Analyst Group of New York conference. He says the company's Kashi and Bear Naked brands are among the leading brands in these quickly growing segments, though he notes that they still have ample room for growth. \"More broadly speaking, we believe our brands can better capitalize on the health trends that are in demand, and we are going to invest here to drive growth,\" VandeVelde says. (connor.hart@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 19, 2025 13:37 ET (18:37 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>WK Kellogg Looks to Health-Conscious Shoppers for Growth -- Market Talk</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nWK Kellogg Looks to Health-Conscious Shoppers for Growth -- Market Talk\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2025-02-20 02:37</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n     1337 ET - WK Kellogg is going after health-conscious shoppers. Over the past few years, the cereal maker notes a consumer shift toward more health-forward trends, resulting in the granola and natural-organic segments growing about 10% faster than the broader cereal category, Chief Growth Officer Doug VandeVelde says at the Consumer Analyst Group of New York conference. He says the company's Kashi and Bear Naked brands are among the leading brands in these quickly growing segments, though he notes that they still have ample room for growth. \"More broadly speaking, we believe our brands can better capitalize on the health trends that are in demand, and we are going to invest here to drive growth,\" VandeVelde says. (connor.hart@wsj.com) \n</p>\n<pre>\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  February 19, 2025 13:37 ET (18:37 GMT)\n</p>\n<p>\n  Copyright (c) 2025 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0757428866.USD","symbol_name":"THREADNEEDLE (LUX) GLOBAL SMALLER COMPANIES \"AE\" (USD) ACC","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2512743362","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2512743362","pubTimestamp":1739990220,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1337 ET - WK Kellogg is going after health-conscious shoppers. Over the past few years, the cereal maker notes a consumer shift toward more health-forward trends, resulting in the granola and natural-organic segments growing about 10% faster than the broader cereal category, Chief Growth Officer Doug VandeVelde says at the Consumer Analyst Group of New York conference. He says the company's Kashi and Bear Naked brands are among the leading brands in these quickly growing segments, though he notes that they still have ample room for growth. \"More broadly speaking, we believe our brands can better capitalize on the health trends that are in demand, and we are going to invest here to drive growth,\" VandeVelde says. 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Over the past few years, the cereal maker notes a consumer shift toward more health-forward trends, resulting in the granola and natural-organic segments growing about 10% faster than the broader cereal category, Chief Growth Officer Doug VandeVelde says at the Consumer Analyst Group of New York conference. He says the company's Kashi and Bear Naked brands are among the leading brands in these quickly growing segments, though he notes that they still have ample room for growth. \"More broadly speaking, we believe our brands can better capitalize on the health trends that are in demand, and we are going to invest here to drive growth,\" VandeVelde says. (connor.hart@wsj.com) \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  February 19, 2025 13:37 ET (18:37 GMT)\n\n\n  Copyright (c) 2025 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}