The exasperating state of modern marketing

The Australian Financial Review
17 Feb

When I first read the other week that Starbucks was encouraging its staff to write notes on customers’ coffee cups such as “you’re amazing” and “seize the day”, I thought it was a joke.

But no. The company turns out to have an entirely serious plan to foster “moments of connection” with patrons that means any hapless purchaser of a caramel brulée latte now risks such an experience.

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Financial Times

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