|2025年2月17日 星期一|NO.1《哪咤2》IP衍生品热销截至2月15日,《哪咤之魔童闹海》(简称《哪咤2》)全球票房(含预售)突破15.2亿美元,进入全球影史票房前11名。其IP衍生品(如盲盒、手办等)在泡泡玛特等平台热销,直播间抢购断货现象频发,相关合作企业股价受提振。点评:IP衍生品的热销直接拉动泡泡玛特等公司的短期业绩预期,但需关注后续IP生命周期及库存管理风险。影视与消费品的联动...
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