【券商聚焦】天风证券维持微盟(02013)“买入”评级 指公司大模型集成DeepSeek有助于保持产品竞争力

金吾财讯
17 Feb

金吾财讯 | 天风证券发研报指,微盟集团(02013)自研大模型接入DeepSeek。微盟集团的自研大模型应用型产品微盟WAI集成DeepSeek,以进一步提升WAI Agent的推理和调度能力,进而更好地满足WAI SaaS、WAI Pro等不同产品用户的场景需求。该行认为,微盟大模型集成DeepSeek有助于保持公司产品竞争力,进一步提升用户体验,或有望转化为营收增长和利润增长。该行表示,微盟技术开放日发布AI Agent产品WIME:微盟在技术开放日现场发布了面向中小微电商企业和运营、设计师个人的智能化提效工具WIME,这标志着微盟将AI应用布局从ToB市场拓展到ToC市场。目前,微盟已经从营销降本增效、商家智慧经营、企业级个性化AI应用和个人智能化应用四个维度布局AI。从WIME落地情况看,在推出仅两个月后,2024年9月WIME的用户注册量环比提升了149%,付费率环比提升160%。从效率指标来看,WIME为电商运营提效明显,具体指标包括商品素材创作提效80%,店铺上架速度提升50%,团队运营成本下降60%。该行认为,WIME进一步完善了微盟的产品矩阵,且有望帮助商家降本增效,从而提升产品付费率。该行续指,公司持续布局AI Agent产品,并持续集成前沿大模型,该行认为这有望提升产品竞争力,进而转化为营收增速和利润增长。公司进行业务调整,订阅解决方案收入及客户数有所下滑,该行预计公司2024-2025年营业收入18.5/23.9亿元(前值为31.9/37.6亿元),yoy-17%/+29%;2024-2025年净利润-6.0/-4.1亿(前值-0.1/-3.1亿元),维持“买入”评级。

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