港股异动 | 汇量科技(01860)再涨超10% AI营销商业化加速 公司旗下Mintegral智能出价能力显著提升

智通财经
17 Feb

智通财经APP获悉,汇量科技(01860)再涨超10%,截至发稿,涨7.36%,报10.5港元,成交额2.25亿港元。

消息面上,移动应用广告平台AppLovin周三盘后公布财报显示,第四季度业绩以及下一季度业绩指引均超出营收预期。具体来看,公司第四季度广告收入猛增73%,达到近10亿美元。海通证券指出,美股AI营销标的Applovin24Q4业绩和25Q1指引表现出色,股价上周涨幅达到35.77%,海外持续验证AI应用落地的大趋势。信达证券此前发布研报称,营销可能系AI商业变现最快的领域。

华泰证券则指出,AI+广告融合在海外加速兑现,汇量科技是国内该板块代表公司之一,旗下程序化广告平台Mintegral已帮助10,000余家全球顶级广告主、100,000余款头部应用在欧美、亚太等全球市场大规模获取优质用户(截至24H1)。得益于2022-2023年的基建升级和持续投入,Mintegral的智能出价能力显著提升,ROAS的智能出价模式成为开发者在Mintegral的主流选择。

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