港股异动 | 友谊时光(06820)午后涨超5% 公司深耕女性向手游赛道 同时积极开拓产品品类

智通财经
17 Feb

智通财经APP获悉,友谊时光(06820)午后涨超5%,截至发稿,涨5.45%,报0.58港元。

中信建投此前发布研报称,友谊时光深耕女性向手游赛道,具备强大自研、发行及运营能力,产品线丰富多元。《浮生为卿歌》、《凌云诺》、《浮生忆玲珑》等产品流水表现依然稳健,小程序等渠道拓展顺利。在稳固国内女性市场领先地位的同时,公司也积极开拓男性向、泛用户及海外市场。

该行指出,24年以来老游戏流水自然回落,但是整体回落幅度可控。新游戏流水表现相对稳健,叠加小程序游戏渠道、模拟经营&男性向新赛道的拓展,我们预计收入端将迎来逐步改善,同时由于对项目及人员的有效成本控制、买量费用的把控等因素,预计利润端将较为稳定。

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