会员体系从繁杂到清晰,爱奇艺解决消费痛点

中国消费者报
21 Feb

在长视频行业的激烈竞争中爱奇艺结合用户消费需求在2024年对其会员体系进行了更合理的调整与优化优化调整后的效果如何?2月18日,爱奇艺发布2024年第四季度和全年财报。其全年收入292.3亿元,连续三年实现盈利。去年第四季度,爱奇艺总收入66.1亿元,其中会员收入41亿元,订阅会员从2024年底至今显著上涨。带广告的基础会员和主打家庭高端的星钻会员成为新增长点。2月18日,爱奇艺高级副总裁段有桥在...

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