亚马逊第三方卖家销量占比已达62% 成为平台收入增长重要来源

亿邦动力
24 Feb

【亿邦原创】据Marketplace Pulse最新调研数据,2024年第四季度,亚马逊平台第三方卖家贡献了平台62%的商品销量,创下历史新高。同时,亚马逊最新财报显示,2024年卖家服务收入达到1561亿美元,占公司总营收的24.48%,首次接近四分之一。亚马逊第三方平台业务的占比新高来自于过去多年来的积累:1999年,亚马逊首次开放第三方卖家入驻,通过不断扩展商品品类打造“万物商店”;从...

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