24Q4 收入同比下降1%，利润表现优秀主要系销售费用控制以及汇兑损益影响。24Q4，公司实现营收267 亿元，同比下降1%。Non-GAAP 归母净利润97 亿元，同比增长31%；Non-GAAP 归母净利率36%，同比提升9pct。1）本季度，汇兑收益15.4 亿元，去年同期损失8.1 亿元。2）24Q4 销售费率11%，同比下降5pct。公司推出更高效的营销推广工具，我们预计25 年整体销售...
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