爱奇艺业绩遭遇萎缩 爆款缺失引发用户和广告商离场?

电鳗快报
21 Feb

在2024年的视频平台竞技场上,爱奇艺似乎遭遇了前所未有的挑战。曾经的辉煌不再,取而代之的是一系列令人担忧的信号:爆款内容匮乏、会员数量下滑、广告收入减少……这家曾经的行业巨头,如今正面临一场严峻的考验。回顾2023年,爱奇艺凭借《狂飙》等多部爆款剧集,实现了业绩的飞跃,月度平均单会员收入(ARM)和日均订阅会员数均创下历史新高。然而,进入2024年,情况却急转直下。全年营收降至292.3亿元...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Most Discussed

  1. 1
     
     
     
     
  2. 2
     
     
     
     
  3. 3
     
     
     
     
  4. 4
     
     
     
     
  5. 5
     
     
     
     
  6. 6
     
     
     
     
  7. 7
     
     
     
     
  8. 8
     
     
     
     
  9. 9
     
     
     
     
  10. 10