千亿方便面江湖,迎来中局之战

Ofweek维科网
21 Feb

千亿方便面市场,进入了一个博弈期。一方面,生活节奏加快、独居人口增加、懒宅经济上升,消费者对方便面等速食品的整体需求在提升;另一方面,外卖对方便面的持续冲击外,方便食品产业升级,自热食品、预制菜等,对方便面的替代性也在增强。于是,方便面市场暂时失去了销量增长的动力,甚至难以回到10年前。近几年的市场规模提升,主要靠的是高端化和提价。在这种复杂的调整期,方便面新旧势力之间的交锋更为激烈,也对稳固多年...

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