联手金·卡戴珊,耐克再攻女性市场

华尔街见闻
21 Feb

作者 | 王小娟 编辑 | 黄昱 女性运动服饰市场再现“权力的游戏”。全球运动巨头耐克与全球网红一姐金·卡戴珊旗下品牌SKIMS的联姻,无疑是当下全球消费行业最具话题性的事件之一。 2月18日,耐克正式宣布与金·卡戴珊(Kim Kardashian)旗下塑身衣公司SKIMS签署长期合作伙伴关系,推出全新独立品牌NikeSKIMS,剑指女性运动市场,金·卡戴珊也晒出了自己的000001号工牌。 据...

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