两只美国“大象”的中国转型路

观察者网
21 Feb

对于福特汽车来说,在中国的销量从2016年127万的峰值,到2024年下滑至44.2万辆。短短8年,福特在中国市场的跌幅超过了65.2%,规模萎缩近83万辆。通用汽车的境遇同样惨烈:其中国市场销量从400万辆峰值下滑至2024年的180万辆,总跌幅高达55%。在这种情境下,终端折扣的“强心剂”也不再灵验。量价齐跌的漩涡,裹挟着福特和通用开始“战术止血”。长安福特和上汽通用开始停产部分廉价车型,公司...

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