高盛发表报告指出，哔哩哔哩去年第四季业绩基本符合预期，并为其首个按通用会计原则计算的盈利季度。踏入今年，在人工智能(AI)热情不断高涨的背景下，该行看好哔哩哔哩高质量的视频内容，料其视频生成的门槛可能降低，加上广告算法的改进，均令公司于AI领域处于有利位置。该行认为，凭借其稳定的用户群和尚未充分变现的视频平台，预期哔哩哔哩在广告市场中将获得更多的市场份额，利润率扩张持续，预计中期经营利润率可达10%至15%。
对于2025年，该行料公司广告业务增长20%，游戏业务预计在上半年保持强劲，但于下半年有所放缓，且经营溢利达20亿元，意味着经营利润率约7%。虽然首季因赞助活动的营销及销售开支增加而令经营利润率有所波动，但该行料公司今年余下时间的利润率有改善趋势。该行维持对哔哩哔哩的“买入”评级，目标价由172港元上调至185港元，大致维持对其今明两年的收入预测不变，同时将净利润率预测上调0.3个百分点，认为公司广告明显表现优异，建议聚焦游戏潜在复苏。
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