尽管蒙牛联名《哪咤》,接住2025年春节档泼天的流量,依然不能改变其2024年业绩跳水的现实。2月18日晚间,乳业龙头企业蒙牛发布了盈利预警公告。公告显示,预计公司2024年净利润为0.5亿—2.5亿元,较2023年的48.09亿元,同比下降94.8%—98.9%。这一数据也达到近5年蒙牛净利润历史最低数据。针对利润下降,蒙牛的公告中一边对其导致原因做出解释,同时也提出“甩包袱”似的解决方式。这是...
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