每经记者:谢振宇每经编辑:文多2024年,威士忌在中国市场上的火热已经不需要走进酒吧就能发现。国产威士忌竞相亮相,国际巨头的在华生产项目也相继投产。当然,虽然发展前景被看好,但相较于白酒和啤酒,威士忌的市场渗透率仍较低。作为国际烈酒巨头,帝亚吉欧正引领着威士忌乃至整个烈酒产业的趋势。前几年,在白酒和高端苏格兰威士忌的增长推动下,大中华区在帝亚吉欧全球净销售额中的占比稳步上升。2024财年(2023...
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