星巴克计划裁员1100人 此次裁员不会影响门店员工

环球市场播报
24 Feb

  星巴克咖啡连锁店首席执行官布莱恩-尼科尔周一表示,星巴克将裁撤 1100 名企业员工,且数百个其他空缺职位将不再招聘。此次裁员不会影响公司门店的员工。

  在给企业员工的通知中,尼科尔表示,星巴克正在 “简化我们的架构,减少层级和重复设置,打造规模更小、更灵活的团队”。

  尼科尔写道:“我们的目的是更高效地运营,增强问责制,降低复杂性,推动更好的融合。所有这些的目标是更加专注,并能够对我们的优先事项产生更大影响。”

  此次裁员之际,星巴克正试图在同店销售额连续四个季度下滑后,重新吸引咖啡消费者回到其门店。由于在美国和中国这两个最大市场中,顾客转向了价格更低的竞争对手,自去年尼科尔执掌公司以来,他一直在努力改革运营,包括加快服务速度。

  截至去年,星巴克约有 16000 名非门店员工。此次裁员将影响企业支持部门的员工,但不涉及烘焙、制造、仓储和配送部门的员工。

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责任编辑:郭明煜

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