蒙牛乳业被坑惨了

未来消费Lite
24 Feb

作者| 刘锐编辑| 袁舟蒙牛乳业正在遭遇业绩下滑。2月18日,蒙牛乳业发布盈利预警公告,预计2024年全年净利润将从上年的48.09亿元骤降至0.5亿至2.5亿元。然而,此次利润下滑并非由于市场环境恶化或经营压力,而是蒙牛乳业管理层主动进行的资产减值计提所致,计提总额达50亿元。此次资产减值计提被市场视为对历史并购资产的一次性清理,其核心目的是释放潜在的财务风险,为未来的战略调整和业务发展奠定基础...

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