三层权益划分5款会员产品,爱奇艺提供会员发展新思路

国际金融报
24 Feb

上周,爱奇艺交出了2024年成绩单:全年收入292.3亿元,Non-GAAP(非美国通用会计准则)运营利润23.6亿元,Non-GAAP运营利润率8%。这是爱奇艺连续三年实现运营盈利。  2024年全年,爱奇艺通过会员服务获得的收入是177.6亿元,占比超过六成。在以内容为王的长视频行业,会员订阅依然是核心的收入来源。   从去年开始,爱奇艺不再披露订阅会员的规模;上个月发布创新高业绩的奈飞从...

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