0750 GMT - Bilibili's profitability is likely to improve further, according to Daiwa analyst John Choi in a research note. "With 1Q25 gross profit margin likely to reach a similar level to 4Q24, we are optimistic about its gross margin expansion trajectory, with a long-term goal to surpass 40% level," Choi says. This is likely to be driven by high-margin core businesses, such as advertising and games, along with the flywheel effect of commercialisation, a robust content ecosystem and improving efficiency powered by AI tools, the analyst says. The analyst maintains a buy rating on the stock and raises its target price to HK$230.00 from HK$225.00. Shares are 15.5% higher at HK$178.80. (tracy.qu@wsj.com)

(END) Dow Jones Newswires

February 21, 2025 02:50 ET (07:50 GMT)

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