业绩下滑的耐克瞄准她经济,联手卡戴珊能否再造一个乔丹?

第一财经
21 Feb

曾经的明星夫妻——金·卡戴珊(Kim Kardashian)与侃爷(Kanye West)或许会在全球的体育商业版图上留下自己的名字。  日前,全球运动巨头耐克与金·卡戴珊所创立的内衣和休闲服装品牌Skims,宣布推出联名品牌NikeSkims。 新品牌将包括一系列新的服装、鞋类和配饰,将于今年春季首次亮相,并计划于2026年开始全球扩张,拓展新市场和零售店,包括批发渠道的合作伙伴。  开拓女性...

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