智通财经APP获悉,安踏体育(02020)盘中涨超4%,截至发稿,涨4.62%,报87.25港元,成交额7.45亿港元。
消息面上,据GPLP消息报道,近日,安踏体育以2.99亿元拍下上海南京路步行街核心地段“阳光商厦”。据悉,该栋建筑面积7252.43平方米的独栋物业,楼面价约4.1万元/平方米,年租金收入超3000万元,租金回报率超10%,被业内视为一笔“划算买卖”。交易完成后,安踏将旗下品牌原需支付的租金成本转化为自有资产增值,同时锁定南京路日均近200万人次的客流量,为品牌曝光和高端化战略提供核心流量入口。
值得注意的是,安踏近年来频繁布局重资产。2024年12月,其以9.8亿元竞得厦门10万平方米地块,计划斥资40亿元建设新运营中心;未来5年还计划开设1000家奥运主题店,单店面积超500平方米。这一系列动作显示,安踏正通过控制核心商圈物业和自建渠道,强化品牌壁垒并降低长期运营成本。
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