金吾财讯 | 招银国际发布AI主题报告，该行指，调用成本更低且更好用的开源大模型的出现降低了B端软件甚至大模型的开发门槛，更多中小开发者基于前沿模型二次开发或有望推动软件生态繁荣。对于AI应用市场的玩家而言，如何找到优质的细分应用领域和场景、并通过不同API的组合调用来开发出优秀的AI应用满足用户需求或逐步成为市场的关注重点。该行对生成式AI目前在中国及全球不同行业的应用场景及对应的潜在市场规模进行了匡算，认为在线广告、搜索、CRM、办公协同、开发编程等领域或有望享有相对更高的AI贡献率及相对更快的AI营收贡献起量速度，电商零售、在线广告、旅游、游戏、医疗、金融、教育、工业制造等行业将享有相较其他行业更大的潜在变现规模。从股票推荐的维度而言，互联网及软件板块该行主要看好三类公司：AI云公司、具有成熟AI应用产品的公司、AI能够较好赋能主业的公司，同时在基础设施端该行仍看好算力产业链、端侧产业链、晶圆代工厂等细分板块的投资机会。
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