百威亚太任命新CEO 欲扭转中国业务颓势

环球市场播报
26 Feb

  百威亚太宣布任命程衍俊为其新首席执行官(CEO)。根据港交所公告,杨克(Jan Craps)将在担任CEO七年之后卸任。

  此前,该啤酒公司公布第四季度净亏损1600万美元,逊于分析师预期的盈利672万美元。该公司的季度营收趋势也显示连续第四个季度下降。

  百威亚太在业绩报告中说,其在中国的首要任务是重新步入市场份额增长轨道。在中国,该公司全年销量下降11.8%,总市场份额减少149个基点。

  行业研究分析师Ada Li和Joyce Ho说,百威亚太换CEO可能暗示,其将重新聚焦于振兴陷入困境的中国业务。 

  该公司的竞争对手去年在中国的日子也不好过。嘉士伯去年在华销量和营收双双下滑。

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