野村降哔哩哔哩评级至中性 目标价升至25美元

美港电讯
25 Feb

【野村降哔哩哔哩评级至中性 目标价升至25美元】金十数据2月25日讯,野村发表研究报告指,受惠新游戏《三国:谋定天下》的成功,哔哩哔哩(BILI.O)线上游戏业务自去年6月起呈强劲复苏,该行相信《三谋》能够成为长青游戏,但《三谋》将于今年次季迎来上线一周年,有机会令其线上游戏业务收入放缓。另外,目前仍未没有找到另一款与《三谋》拥有同等潜力的新游戏。该行指,集团广告业务在2023及2024财年加速发展,受惠广告商对其影响力的认可度不断提高。然而,由于广告市场仍然疲软,且基数效应不断增强,该行认为公司今年广告收入或会放缓。该行将哔哩哔哩目标价由20美元上调至25美元,评级由买入降至中性。

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