0306 GMT - Tencent's adoption of AI in its Weixin app could become a new growth driver, UOB Kay Hian analysts say in a research note. Leveraging its own AI model Hunyuan and DeepSeek, Weixin is well-positioned to introduce consumer-facing AI agent applications, they say. Compared with standalone AI chatbots, Weixin's vast content ecosystem and diverse functions provide a strong foundation for a highly functional AI assistant, they say. Meanwhile, the analysts note that Weixin's AI-powered search could provide new momentum for advertising by enabling DeepSeek to analyze and optimize targeted ad placements. UOB forecasts Tencent's online marketing revenue to have grown 15% on year in 4Q. UOB maintains a buy call on Tencent but raises its target price to HK$608.00 from HK$551.00. Shares are last at HK$487.80. (sherry.qin@wsj.com)
(END) Dow Jones Newswires
February 24, 2025 22:06 ET (03:06 GMT)
Copyright (c) 2025 Dow Jones & Company, Inc.
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.