唯品会Q4:卖好衣服,做好自己

东哥解读电商
25 Feb

这个天气不太有利,行业剑拔弩张的冬天,唯品会还算是守住了基本盘。2月21日,唯品会发布2024年第四季度及全年业绩。数据显示,2024年Q4,唯品会净营收332亿元,好于市场预估的318.9亿元;摊薄后每ADS收益为4.69元,也好于市场预期。值得注意的是,得益于四季度和全年穿戴类商品销售增长回正,唯品会2024年全年GMV(总交易额)超过2000亿元,其中穿戴类商品GMV占比罕见达到了75%。...

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