BlockBeats 消息，2 月 26 日，据 The ETF Store 总裁 Nate Geraci 披露，ETF 发行商 Strive 首席执行官 Matt Cole 于 2 月 24 日致信 GameStop 董事长兼 CEO Ryan Cohen，建议 GameStop 将其近 50 亿美元现金储备转向比特币，将公司打造成“游戏行业的顶级比特币财资公司”。Cole 表示，GameStop 近两年已大幅减少运营亏损，并通过股权融资产生的现金持有获得了利息收入来抵消这些赤字，但公司核心挑战仍然存在：实体零售业正在衰退，消费者偏好正转向数字游戏下载。
作为通过交易所交易基金持有 GameStop 股份的资产管理公司，Strive 认为 GameStop 有“令人难以置信的机会”通过成为游戏行业的比特币财资公司来改变其财务未来。信中提到，GameStop 正考虑购买比特币和其他加密货币来应对业务挑战，但 Strive 认为执行策略对成功至关重要，并提出了具体建议。
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