《哪咤2》成为淘系史上最吸金国产影视IP:上映不足1月周边商品成交额破3亿

美港电讯
26 Feb

【《哪咤2》成为淘系史上最吸金国产影视IP:上映不足1月周边商品成交额破3亿】金十数据2月26日讯,淘宝正在成为IP商业化的第一阵地。据了解《哪咤之魔童闹海》上映不足1个月,其周边商品的销售额已经超过了3亿元,打破了《流浪地球2》保持两年的纪录,成为淘系史上最吸金的国产影视IP。淘宝天猫玩具潮玩行业相关工作人员介绍,超过200万人在淘宝购买了哪咤相关的周边商品,3亿的成交额中,盲盒、手办、卡牌等潮玩类商品成交超过2亿元,并由此涌现出了近10家千万级的店铺。

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