拼多多:业绩增速放缓之下,直播业务求变,“牵手”抖音成效待考

和讯网
28 Feb

据亿邦动力透露,近日,拼多多(PDD.US)正在招募抖音直播商家入驻多多直播,开启双平台直播。目前,拼多多为参与此计划的商家提供智能中控系统支持,从而免去商家额外招募以及配置中控人力的需求。公司此次“牵手”抖音的背后,是公司直播业务长期表现不佳、亟需借助外部力量补充新动能的困境。但在双平台直播业务模式下,公司将面临价格协调困难、内容同质化等潜在问题。与此同时,拼多多的业绩增长也显疲态,在电商行业的...

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