Release Date: February 27, 2025
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
Q: Can you discuss how iHeartMedia plans to monetize broadcast listening, particularly with programmatic and AI? A: Robert Pittman, CEO, explained that programmatic is essential for iHeartMedia as it aligns with the digital-centric buying systems. The company is making progress in integrating its inventory into digital platforms, which will allow for automated and programmatic buying. This transition is expected to yield revenue growth, with significant impacts anticipated in the coming years. Richard Bressler, CFO, added that getting into platforms like DV360 and Yahoo is a crucial first step in this process.
Q: What is iHeartMedia's stance on video podcasting, and how does it impact the market outlook? A: Robert Pittman noted that while there is interest in video podcasting, the majority of podcast users prefer audio due to its convenience during activities like driving or cooking. Although some podcasts include video, the focus remains on audio content. The company is open to video if it proves profitable, but the primary driver is consumer preference. Richard Bressler highlighted the strong growth in podcasting revenue, with expectations for continued double-digit growth.
Q: How did the Los Angeles wildfires impact iHeartMedia's operations and market outlook? A: Robert Pittman acknowledged that the wildfires disrupted operations in LA, iHeartMedia's largest market, affecting both local and national sales teams. However, the situation is stabilizing, and the company expects a return to normalcy. He also noted that increased traffic due to more people returning to offices could benefit the company, as longer commutes typically boost radio listenership.
Q: Can you elaborate on the automated buying process and its contribution to advertising trends? A: Robert Pittman explained that automated buying is a gradual process involving data enhancements and programmatic advertising. The company is integrating broadcast radio options into digital platforms, which presents a significant opportunity. Richard Bressler added that while no significant contributions are expected this year, the potential for future growth is substantial.
Q: What are the expected drivers of growth in the podcasting business for iHeartMedia? A: Robert Pittman stated that growth drivers include expanding content, audience, and pricing, as well as increasing demand for podcasting as a must-buy medium. The company anticipates continued growth through these avenues. Regarding political advertising, Pittman noted the need for more data-driven approaches to capture future opportunities, especially in light of lessons learned from the recent election cycle.
For the complete transcript of the earnings call, please refer to the full earnings call transcript.
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