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　　里昂发布研报称，下调阅文集团（00772）投资评级至“持有”，目标价由32港元降至28.5港元，下调对阅文2024年至2026年经调整净利润预测18%至19%，反映新丽传媒未来利润减少及销售与市场费用增加，市场对盈利的不确定性增加。

　　里昂指，阅文集团发布盈警，预计去年国际财务报告准则（IFRS）净亏损介于1.5亿至2.5亿人民币，主要因为新丽传媒商誉减值10.5亿至11.5亿人民币。去年非IFRS净利润预计11亿至11.5亿人民币，与对上年度持平，但较市场预期低18%至22%。该差异或源于去年下半年新丽传媒剧集延迟发布、内容推广支出超预期及生成式AI研发投资增加。

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