花旗发表报告指，阅文(00772.HK) 发盈警预期去年录得国际财务报告准则净亏损约1.5亿至2.5亿元人民币，相对于2023年净利润8.04亿人民币，主要受新丽传媒商誉减值影响。该行下调对公司2024至2026财年的盈利预估，以反映新丽传媒的策略转向，专注于开发顶级内容，以满足观众对高质量内容的需求。
报告指，阅文预期策略转向可能导致新项目开发周期延长及制作成本上升。虽然新丽传媒在内容制作上的优势未变，但因内容大片成功与否难以预测，未来前景仍不明朗。
该行维持对阅文2024年收入预测不变，并将今明两年收入预测各上调1%，分别至78亿、82亿及85亿元人民币，同时将经调整净利润预测各下调18%、17%及21%，至11.5亿、14亿及14.7亿元人民币。该行将其目标价从32元略下调至31元，维持“买入”评级，但预计短期内股价将承压，因市场需消化有关影响。(ha/j)(港股报价延迟最少十五分钟。沽空资料截至 2025-02-27 16:25。)
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